Thursday, December 9, 2010

“Disney” in the modern society

Performative labour
Jobs that are related to delivering of customer services are often involved in people “acting” at all time. An example would be air steward. They have to smile at all times to customers no matter how tiring they are, or how unhappy they feel. They have to keep smiling in front of customers. This applies to all countries including Thailand.
Another example is the host of a restaurant etc. the hosts’ responsibility is to bring customers to their seat and answer telephone for table reservation. Thus they are force to memorise the procedure of answering the call and to use the appropriate words to customers. Therefore, it is somehow ‘acting’ as they don’t usually speak or behave the same way but this is part of their job.
Theming
Some festivals in Thailand are also celebrated according to theme yearly. One such example is the Flower Festival. The decoration of the beautiful flowers on the float is according to the theme yearly. As there is competition on the decoration of the float according to the theme stated. On the float, there will be a lady dress in Thai traditional costume and sit on the float.

During celebrations such as Christmas, restaurants, cinemas, shopping, hotels and almost everywhere are decorated in line with Christmas theme. This goes the same as other festivals in Thailand.
Hard Rock hotel in Thailand, Pattaya, is also design according to theme. The hotel is designed to produce a ’rock’ image. This includes the design of the hotel rooms, restaurant and club. All the decoration in the hotel always has music equipment such as guitar, painting of famous musician etc.


Merchandising
Logos such as Amazing Thailand is trying to promote tourism which then increases the number of tourists visiting Thailand.

No comments:

Post a Comment